INTRO
Some questions
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What is your goal in life?
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How are you feeling today?
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When people ask you “how are
you?” what do you usually say? Is it something automatic?
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If you aren’t feeling positive,
do you say how you feel, e.g. sad? Do you explain why?
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Do you ever hear “I’m sad” or
“I’m feeling lonely” when you ask people how they feel?
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Do you allow other people to see
you cry? Do your parents and friend allow you to see them cry?
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How do you usually see people on
social media, e.g. youtube channels, selfies, etc?
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Do you feel a pressure to be
happy (or to pretend that you are)? Do you think there is a social pressure to
feel happy?
If so, where does this
pressure come from?
Think
about five things in your life that make you happy. Write them on a piece of paper. Ask students to
●
Can you buy happiness?
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Who benefits from happiness?
Do you think anyone benefits
economically from other people’s happiness? ADS
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Do you think brands affect your
decisions?
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Does this product make you
happy?
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Is it a good marketing strategy?
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Which is, in your opinion, the best
slogan? And the worst?
PD:
“Happiness is overused in ads” says Coke’s creative box. (January 2016)
Task:
Watch the short film “Happiness” by Steve Cutts.
Ask them to pay attention to the brands that appear in the ads and to the
destination of the trains.
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Did you like it?
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Do you think it is accurate and
realistic? Why?
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Why do you think humans are
depicted as rats?
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What happens in the end?
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What is the message of the video?
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What are the things that make the rats unhappy?
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Happiness takes the shape of different products in the short film.
Which ones?
●
Which brands are mocked in the video?
Post
task
The project consists in making an anti happiness-all-the
time-forever-and-ever campaign. They will need to choose one video ad that
promises happiness and dub it so that the message advocates for the right of
having negative feelings or states and not hiding them. Here are some examples
of videos they can use:
Nocilla – Bocadillos de felicidad https://www.youtube.com/watch?v=PBkykE8KvqI
Procedure:
- Students watch all the videos and
choose one (they can choose another video that is not here if the teacher
agrees)
- Write the dialogue
- Record their voices like this: FILM the students while the video is being played in a laptop and students are reading their dialogues aloud*If this doesn’t work, ask students to only represent it.
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